We are the Best!
India’s Best Design Studio for 2024
This win is not just ours, it’s equally Yours!
Your support allows us to push the boundaries of our creativity.
Thank you, from the bottom of our hearts.
Here is a glimpse of the projects we submitted.
Bonco
Naming, brand identity and packaging design for a legacy brand entering the chocolate category
Bonco’s endearing identity takes forward its brand essence - Pure Chocolate, Pure Heart. A playful fusion of ‘Bon’, which is French for ‘good’ and ‘Co’, for cocoa, the name emphasises the idea of the ‘good chocolate’.
The identity design is clever, quirky and feels wholesome, as it incorporates a heart for the ‘B’ of Bonco, to imply that ‘Bonco speaks to the heart’. Its roundness and free flowing form indicates a circle of trust and purity. A pastel palette for the packaging, juxtaposed with a happy yellow, lend Bonco a spirited and indulgent shelf throw.
Our design for Bonco focuses on the purity and goodness of the chocolate. The design visuals are inspired by the purity of forms seen in nature, and represent the ‘Better for You’ brand story. The warm yellow palette expresses optimism and goodness.
Designer/ Team:
Dhun Patel, Gauri Barve Kale, Vrushal Shah, Shreya Joshi, Ishwari Bhoskar, Ketan Joshi, Vikram Sane, Shilraj Kolhe
Wiggles
Brand architecture, identity and design for a pet care brand that caters to the varying needs of pets and pet parents
The positioning statement, ‘Learning to Love’ encompasses the brand belief that being a pet parent is a lifelong commitment. The identity combines multiple elements of the brand’s personality and positioning, to create a visually rich and symbolic representation that signify love, unending commitment, and making the right promises responsibly. The Wiggles W and typeface inspire trust and dependability.
Tender Teal and Playful Purple as the primary colour palette reflect the brand’s expertise, dedication to care and transparency, while embodying warmth, playfulness, and liveliness. We also identified a dynamic palette of 15 unique colours that work well with Tender Teal and can be used across Wiggles’ sub-brands.
The brand architecture system we created for Wiggles, makes room for the brand’s numerous product and service offerings, with scope for future expansions.
Designer/ Team:
Dhun Patel, Nikita Sawant, Vrushal Shah, Ishwari Bhoskar, Rohit Gaikwad, Rohan Pabale, Vikram Sane
In collaboration with Ideosphere
Resilient Kidz
Brand identity and book design for a platform that empowers parents with strategies that help their kids develop life skills
Building on a communication direction of ‘A Blueprint for Parenting Excellence’, the brand’s identity seeks to empower parents with a sense of order and structure, in navigating parenting complexities. The identity draws inspiration from the hexagon, a shape created naturally by bees while building their hives.
This choice of shape symbolises the collective effort and cooperation required to build a resilient foundation and represents the building blocks that kids use in play.
We developed a consistent brand language that can be used across touchpoints, including the activity books we designed - Balanced Screen Time and Self Discipline Kit. The brand language makes the contents of the book fun and engaging, while providing parents with clarity and children with systematic activity.
Designer/ Team:
Vrishali Kekre Deshmukh, Nitin Virkar, Nikita Sawant, Ishita Shitut, Surabhi Joshi, Vaishnavi Ladkat, Tanaya Desai, Anushka Dabholkar, Rohan Pabale, Vikram Sane, Ajinkya Dhage
Vikiki Happop
Naming, brand design and brand assets (packaging) for a brand of air-popped popcorn
We designed a visually neutral identity for the master brand Vikiki, to complement potential snacking products in the future. The name Vikiki, a coined one, is a clever amalgamation of the letters of the names of the family of four who have founded the brand. We also coined the word Happop, by combining ‘Happy‘ and ‘Popcorn’, with the intent to bring to life the joy of eating air-popped popcorn.
The Happop identity in a golden yellow is inspired by the lusciousness of butter, a prime ingredient in the popcorn. Memorable design elements add to the global appeal of the brand, while conveying the brand’s philosophy of offering Indian consumers an international experience of ‘better for you’ snacking.
The playful Happop brand language depicts the lightness of the popcorn and is inspired by all things fun, light and floaty, like hot air balloons and clouds. The brand’s unique iconography smartly combines fun with knowledge, and informs consumers of the benefits of snacking on Happop.
Designer/ Team:
Dhun Patel, Gauri Barve Kale, Vrishali Kekre Deshmukh, Nitin Virkar, Rahul Shinde, Apurva Chavan, Vrushal Shah, Saurabh Kulkarni, Ankit Chafle, Vikram Sane, Ajinkya Dhage
Gala
Brand identity and packaging refresh for a leading home and cleaning solutions brand
Gala’s identity connects with a younger TG, without losing equity. The smart typeface lends the red logo a modern feel, while symbolising boldness and dynamism. We added a sense of balance to it by placing the logo against a fun and spontaneous yellow, helping it stand out better. The swoosh, distinctive to Gala’s identity, symbolises speed, dynamism and upward mobility, and lends the brand a contemporary aesthetic.
The packaging design is steeped in the idea of making the seemingly tedious task of cleaning an effortless one that the family willingly participates in. The unique graphic elements we designed like sparkle and human figures, are key to the packaging and evoke a spirited feel. The sparkles indicate the efficaciousness of the products. The addition of human figures in blue, drive home the point that cleaning can be a gender and age agnostic activity – with Gala, it’s so easy that anyone can clean.
Designer/ Team:
Dhun Patel, Gauri Barve Kale, Nitin Virkar, Rahul Shinde, Sayali Chakke, Ketan Joshi, Hanumant Bhujbal, Apurva Chavan, Nikita Sawant, Shreya Joshi, Ishwari Bhoskar, Akshay Shivmare, Shraddha Dashpute, Ajinkya Dhage
... and the Best Design Project entry was ...
Viah
An indulgent skincare brand, Viah delivers to consumers the promise of indulgent luxury that’s effective and backed by science.
Therefore designed a cohesive brand identity and packaging system for Viah that captures the brand’s essence and values. We went on to create a WOW experience and designed a unique visual language comprising a smart wordmark, a vibrant colour palette, and distinct packaging. We also suggested the appearances and finishes for the bottles and jars.
Designer/ Team:
Gauri Barve Kale, Akanksha Salvi, Nikita Sawant, Rohan Pabale, Gayatri Joshi, Vaishnavi Ladkat, Chaitra Patel, Akshay Shivmare, Shraddha Dashpute, Manushi Khatlawala
Challenges:
In an already cluttered category market, where a new skincare brand launches almost every waking moment, our challenge was to make Viah appealing to consumers who obsesses over their skincare routines and want to stay in the game. The brand had to look different, premium and dependable, while helping consumers pick what’s right for them.
Solutions:
The overall look and feel of Viah’s identity is plush and minimal. The Viah wordmark, set in the Hugolers Stylish font, is slightly flowy and tilted and effortlessly evokes feelings of luxury and panache. The deep, rich, and vibrant colour palette comprising the Viah Blue and the Viah Gradient lend a sense of regal luxury while the Addington CF, a modern, elegant sans-serif font lends the brand a unique and contemporary look.
The graphic elements are inspired by the facets and cuts of precious stones/ gems, and exude charm and prestige. Used on the packaging, they enable a seamless transition between the brand identity colours and the packaging colours, which seamlessly complement the Viah gradient. These colours also act as a differentiator for different categories across the product and enable brand recall.
True to the idea of ‘keeping it real’, the design prioritises user clarity, with functional and effective product names, and straightforward product explanations.